Shortly after K2’s acquisition of the Morrow Snowboards brand, we were hired to develop the rebranding effort. As a onetime market leader with strong brand equity, Morrow needed to be integrated into K2’s line of sub-brand companies alongside 5150 line of snowboards. Deliverables included the complete redesign of their snowboard boot and binding packaging system, snowboard graphics, product catalog and marketing tools to propel the Morrow brand forward within the snow sports industry.