Innovative and groundbreaking in his artistry and history, American makeup artist Kevyn Aucoin is an icon of the cosmetics industry even many years after his death. We were engaged to facilitate the revitalization the Kevyn Aucoin Beauty brand which has underperformed in recent years. With the Aucoin team, we redefined a brand position and identity that was authentic to Kevyn’s vision and advantageous in the marketplace. This identity filtered down into all brand touch-points including brand guidelines, company stationery, and an elegant, robust website complete with e-commerce purchasing power.