Three-piece point-of-purchase suite for Levi’s Premium retail market. Designed to market Levi’s Premium brand merchandise in retail stores such as Barneys New York, Fred Segal, Neiman Marcus and Saks Fifth Avenue. The charge was to promote the new line of denim while preserving the authentic Levi’s brand attitude, but with a gritty vintage style. The combination of raw materials and denim hardware were essential to this execution.